vowBrow is the perfect brow pencil to help you achieve any brow shape. Tested by an Artist on different brows, shapes, and skin tones, and made for you to use every day. Easily define, fill, and shape. vowBrow’s fine 1.7mm tip and firm formula allows for a precise application, assisting you in making natural hair strokes. Use the spoolie brush to help groom and blend. vowBrow comes in three shades that work on all skin tones. Always made with clean ingredients that don’t compromise on performance. How to choose your perfect shade: Celebrity makeup artist and founder Nikki DeRoest wanted to simplify your life, by deliberately only creating three perfect shades. In her years of experience, she found that she didn’t need more than that… so why make more. First, look at the shade of your brow hair. That should be the first guide in choosing your pencil. If your brow hair is dark and you want to fill in but soften your brows, go a shade lighter. If you are trying to define your brows, go with the shade closest to your hair color. If you are trying to deepen your brows, go with one shade darker. Example: If you have blonde hair but want to darken your brows, go with the medium pencil. Light: Blonde hair, grey hair, (or light brown hair but trying to avoid making your brows darker, but filling in some areas) (Red, auburn, or copper hair will choose between Light or Medium. It depends on how dark your hair is. Generally Light will be the perfect pencil, but if you are a darker, richer red color Medium would be the way to go.) Medium: Light brown hair, brown hair, (or black hair but trying to avoid making your brows darker, but filling in some areas) Dark: Dark brown hair, black hair. If you have dark brown/black hair but light/medium skin, you can use medium if you don’t want to deepen your brows, but need to fill them in.