Why You'll Dig It: Butter soft, breathable, tailored fit... the trifecta! A luxurious hand feel that keeps getting better, and always looks sharp. Made from a premium blend of hemp and organic cotton. Why The Planet Digs It: Hemp and organic cotton are natural fibers that use less than 90% of water compared to regular cotton, and use zero harmful pesticides or chemicals. This allows the soil to be healthy and pull carbon out of the air.