Made with Kalahari melon seed oil and coconut oil. We believe gentle cleansing is the first step to a lifetime of healthy skin. As a natural massage balm+ gentle milk cleanser + moisturizer in one, this plant-based formula cleanses baby’s skin while providing long-lasting moisturization. Apply to dry skin and watch as the soothing massage balm transforms into a gentle cleansing milk when baby is placed in the bathwater, creating a nourishing milk bath. Unlike soaps and foamy cleansers that strip the skin, this oil-based formula deeply nourishes, leaving the skin lusciously soft and hydrated. Evidence-based Cleansing: During the first year, a baby’s skin is still changing and developing – it differs in structure and composition from an adult's skin. Baby's outer skin layer is 30% times thinner than an adult's outer skin layer. Baby's fragile skin barrier is responsible for protecting it from toxins and water loss. Harsh cleansers and bath products can strip moisture and alter the pH of baby's skin. Altering the pH of baby’s skin can damage baby's microbiome (the diverse, harmless, or beneficial microorganisms that colonize the skin surface), leaving baby susceptible to skin ailments like eczema. Still, water alone is not enough to clean the skin and a cleanser is needed to emulsify the pee, poop and spit-up on the skin surface so these impurities can easily be removed by water. The Lullaby Melting Balm Cleanser is a massage balm + gentle cleanser + moisturizer in one. It contains organic, cold-pressed oils rich in vitamin E and omega 6, which are known to not just maintain but improve baby’s natural skin barrier. After the oil-based balm is massaged onto baby’s skin, some of the nourishing oils are absorbed into the skin. The balm left on the surface of baby’s skin transforms into a cleansing milk in the bathwater. The milk is easily rinsed off taking away impurities with it. Since the melting balm cleanser is an oil-based cleanser, it moisturizes the skin while it cleanses and has minimal impact on the microbiome and pH of baby’s skin. After the bath, little to no product is left on baby's skin allowing it to breathe, change, and develop as nature intended.