Touchable style for all! Caswell-Massey's Heritage Fibre Pomade is a conditioning, volumizing, texturizing pomade that delivers an all-day hold for all hair types. With a matte finish and light cedar scent, you get natural style without the grease—for a low shine, high hold style. Fibre's no joke—work this pomade with the heat of your hands and then run it through your hair, preferably when dry, to style to your preferred shape and texture. This is the ideal pomade for building volume on days when your hair needs an extra boost and maintaining an effortlessly styled look through work and into play.