The effortlessly cool Eidothea dress feels divine to wear. With a tiered skirt, drawstring mid-length ruched sleeves that can be left open (as in the photos) or tightened. It is an oversized piece and the perfect mid-long length. The print is a blurry, hazy tribute to dusty summer memories of festivals, country walks, and sun-bleached textiles. We started by creating our take on 60's floral, large-headed blooms, it soon turned into a blurring bleeding print with faded neon pastel tones and hidden smiley faces.