Create striking blow outs with the Gold Collection Professional LCD Display Dryer, which features selectable ionic technology that lets you achieve sleek, shiny locks or boost volume. The LCD display offers air temperature and speed information at a glance. The display lights up red when heat is being used or blue when cold shot is chosen. The touch-control panel allows you to easily adjust settings. The selectable ionic technology allows you to choose more ions to achieve smooth, shiny hair or less to create fuller styles.