This MAGICAL Palette was tested by artists and real-women combined. The consensus is that it's easy to use and fool-proof, even for those that have the fear of eye shadow. No shades in the 11:11 Palette will go unused; they are the staple colors you will actually use and love. Methodically designed, they mix well with each other or stand out alone. Our Lid Illumes perform without compromising on ingredients. Clean, Vegan and Gluten Free. Situation • Hashtag • Ciao! • Rosie RÓENs outer packaging is 100% recyclable. If you choose to toss it. Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.